Our aim was to generate leads for the company's commercial LED lighting and hot water system upgrades near Melbourne, Australia. The company had never been able to exceed 10 leads in a campaign with previous marketing agencies.
02 — Creative process
I designed Meta Ads campaigns that improved upon previous agency campaigns in two ways: well researched ad creative, and effective targeting.
I tested a variety of photo and video ad formats and put our budget into the most successful ads.
A Reel advertising LED lighting upgrades
03 — Results
We managed to achieve 28 leads in the first LED lighting campaign, a nearly 200% increase in leads from the previous most successful campaign.
The hot water systems campaign is ongoing, and is expected to achieve similar success.
