SOCIAL MEDIA CAMPAIGN: PLT recruitment
01 — Project details
The energy utility needed more power line technicians to maintain the electrical grid serving over 1 million people in the province of Manitoba.
Our aim was to generate interest in the role and motivate more high quality applications.
02 — Creative process
My team developed new creative content, while I wrote all ad copy and managed the back-end scheduling of the paid and organic social media campaign.
Six key drivers for candidates interested in becoming power line technicians.
We determined six key drivers for candidates to become power line technicians, and then used each key driver as creative for a separate social media ad set.
One of the videos used to generate interest in becoming a power line technician.
An example social media ad on Facebook using my team's video creative.