I think big and make it happen.

About me

Results-oriented public relations specialist based in Melbourne, Australia.

See my work below.

Beat The Cold Winter Triathlon

Created, designed and executed a fundraiser that raised $21,000 for non-profit 1JustCity and became an annual event.

JOURNALISM: The Hydro tugboat

This story is one of many stories I pitched and produced in Corporate Communications at Manitoba Hydro.

VIDEO: Social media content

A selection of video content I've produced for social media, including both vertical and horizontal video.

SOCIAL MEDIA CAMPAIGN: Summer student recruitment

A paid and organic social media campaign to hire summer students for an energy utility.

SOCIAL MEDIA CAMPAIGN: PLT recruitment

An end-to-end social media marketing campaign to hire power line technicians for an energy utility.

JOURNALISM: Manitoba’s first fully accessible outdoor rink opens

This story is one of 30+ news articles I wrote for the Winnipeg Sun.

VIDEO: What is a distribution supply centre?

A video I shot and edited for Manitoba Hydro to explain a complex piece of electrical equipment to customers in a simple way.

WEB COPY: Damaged equipment

A webpage and graphics I wrote and produced to explain responsibilities around damaged energy equipment.

VIDEO: Tuxedo Tennis Club

The Tuxedo Tennis Club needed a video to show off their newly resurfaced courts. I filmed and edited this short video.

SOCIAL MEDIA CAMPAIGN: ESG storytelling

Created and executed social media campaigns to share stories around an energy utility's ESG activities.

JOURNALISM: Diamond Development

One of many stories I wrote as a reporter at The Uniter, the University of Winnipeg student newspaper.

JOURNALISM: Ice Melting Gone Viral

I wrote this story for an energy utility explaining the company's viral ice-melting technology.

Written storytelling

While in school, I wrote for both the University of Winnipeg and RRC Polytech papers, and then interned as a reporter at the Winnipeg Sun.

Post-grad, I spent five years writing for a variety of platforms and audiences as part of Manitoba Hydro's corporate communications team.

Strategic communications

Strategy is paramount to effectively communicating your message.

I've created and executed strategic communications in corporate, non-profit and other settings.

Social media management

Demonstrated record of producing engaging content and analysing metrics to implement improvements.

In my four years managing Manitoba Hydro's social media channels, the utility's total followers nearly doubled (68,000 to 130,000). I've also managed social media for a charity, a university club, and a podcast.

Photography and video

I am formally trained in photography, videography, and a licenced drone operator.

I have produced dozens of corporate videos, and freelanced for both photography and video production.

Digital marketing

I have experience in email marketing, SEO, Google Analytics, and I'm a wiz in social media advertising.

Public engagement

I have my IAP2 Certificate of Public Participation, and provided communications support to public engagement for electricity and natural gas infrastructure projects in Canada.

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